This role will see you wearing many hats - from managing and optimizing our email and SMS marketing campaigns, coordinating exciting events and influencer collaborations, crafting compelling social media content, to ensuring our website is primed for sales and special promotions. Your creative flair, technical prowess, and data-driven approach will be instrumental in propelling our brand’s growth in 2024 and beyond.
You'll be collaborating closely with management and the marketing team to strategize and execute digital marketing campaigns that resonate with our audience and amplify our reach. Your knack for impactful storytelling, coupled with an eye for design and a finger on the pulse of digital marketing trends, will help foster strong community engagement and drive our business objectives.
Your mandate extends beyond executing predefined tasks—it’s about owning the outcomes. You will be empowered to carve out strategies, explore new digital horizons, and craft a compelling online narrative that resonates with our audience and propels our brand forward.
This role is an excellent opportunity for a forward-thinking digital marketer who thrives in a collaborative environment, is eager to take ownership of diverse projects, and is driven to push the boundaries of what's possible in the digital marketing realm.
Key Areas of Contribution:
- Strategic Support: Assist the Marketing Manager in devising and implementing robust digital marketing strategies that align with our brand ethos and business goals.
- Digital Engagement: Amplify our digital engagement, creating a vibrant and interactive online community across various digital platforms.
- Campaign Optimization: Continually refine and optimize our marketing campaigns, leveraging data insights to enhance engagement and conversion rates.
- Sales Readiness: Ensure our online platforms are primed and visually appealing for sales promotions and special events.
- Trend Analysis: Diligently keep a pulse on the evolving trends in e-commerce, fashion, and social media, translating insights into actionable strategies that keep our brand at the forefront of the digital landscape.
- Team Collaboration: Foster a harmonious synergy with the marketing team and other departments, contributing to a culture of shared learning and mutual growth.
Klaviyo Management - campaigns, flows, sign up forms - email & SMS
- Collaborate with management to implement email & SMS strategy, and other digital marketing campaigns.
- Manage process of loading HTML/Text emails into 3rd-party email service provider interface to ensure rendering across multiple email clients and devices.
- Schedule/deploy all email & SMS campaigns
- Manage all email & SMS flows, day-to-day & during sales
- Manage pop-up/sign up page language & design, during sales and year-round
- Develop strategies with the marketing team to increase the deliverability and success of campaigns
- Identify and execute improvements for processes, content, and lead generation
- Maintain data to ensure data quality, including list cleansing and segmentation